Field Notes with with Lisa Johnson Mitchell

Senior copywriter at Southwest Airlines, author, filmmaker, and self-described liberal arts poster child Lisa Johnson Mitchell shares how staying open, curious, and true to her own voice carried her from writing punny headlines in a college newspaper to a decades-long career on Madison Avenue and beyond. She makes a compelling case that liberal arts graduates are exactly what successful creative teams are looking for, due to their unique and timeless ability to think across disciplines, tell a story, and connect with an audience.